Helping people live better, healthier lives

with premium whole food nutrition that’s affordable, convenient, and accessible to all.

Our Story

Located in the Pacific Northwest, NATURELO is nestled in one of the most beautiful corners of the world. NATURELO was founded by a couple of folks who dreamed that nutritional supplements should come from Nature, just like our food.

  • Healthy habits weren’t enough

    Being passionate about health, the founders of NATURELO exercised regularly and ate well. However, it became clear that getting all our vitamins and minerals through the diet was harder than it appeared.

  • What we learned about nutritional supplements

    We were surprised to learn that virtually all the multivitamins we found — were full of synthetic ingredients made in a lab. That didn’t sit right with us. Shouldn’t our nutritional supplements come from Nature, just like our food?

  • Our big idea

    We decided to create a Vitamins line that were made entirely with natural ingredients, even if it was difficult (which it was!). We would source our vitamins and minerals from real, organic whole foods whenever possible — like Vitamin C from Acerola Cherries, Vitamin E from Rice Bran, and Calcium from Algae. For ingredients that weren’t available in whole food form, we’d choose natural versions instead of synthetic. And we’d blend them all in a base of organic fruits and vegetables for extra whole food goodness.

  • That’s how NATURELO was born!

    We must have hit a chord with folks just like us, because our all-natural multivitamins, quickly took off. Today, we offer a line of 40+ natural vitamin products all in an effort to help meet the many needs of our wonderful customers.

Our Values

  • Back to Nature

    We believe nature is better and use whole food natural ingredients.

  • Premium Quality

    We use the highest quality ingredients with the best bioavailability.

  • Transparency

    We proactively share detailed information about our products.

  • Customers First

    In everything we do, the health and well-being of our customers is our top priority.

Vitamin Angels Proud Supporter
Proud Supporter of Vitamin Angels

Ever since we started in 2013, we made giving back a core part of who we are. NATURELO is a corporate partner and proud supporter of Vitamin Angels, a not-for-profit organization that provides life-changing vitamins to mothers and children under five who are at high risk of malnutrition. By providing vitamin supplements to these vulnerable populations, Vitamin Angels is reducing preventable illness and helping create a healthier world. We are proud to pledge a share of our profits to Vitamin Angels because we believe in the transformative power of helping people in need. When you purchase a NATURELO supplement today, you support Vitamin Angels this year.