There is no better vitamin in the world than this one. If children say it doesn't taste good, perhaps it's time to reflect on how much candy and chocolate they are usually exposed to. I don't live in the U.S., but I still go out of my way to buy this vitamin. Even with the cost of international shipping, it's worth every penny.

Have been taking the gummy multis for years, but they have been out of stock for a long time now, so I had to find an alternative. Saw these and wasn't sure I wanted to try them based on the many reviews about the bad taste, however, there are just as many reviews saying they tasted good. So I gave it a shot. I think they taste great. Has a fruity flavor and mildly sweet. Maybe it's the chalky texture people don't like? Not sure, but it doesn't bother me. It's a vitamin, not candy. Will be sticking with these from now on and won't be going back to the gummies. I also like that I only need to take 2 of these a day vs. the 3-4 a day for the gummies.

My son does not like the taste

Don't smell these, but they taste good and do not have sugar in them!! Whoo hoo!

I love that over and above the great ingredients my kids enjoy taking it cause they taste great!

I purchased this product because after much research, I concluded that it is the only product on the market that provides the perfect balance of nutrients in a children's multivitamin (MVI) without providing excessive doses of any one nutrient, is iron-free, and all of the relevant B vitamins are in their methylated forms. The only thing stopping this product from being the holy grail MVI is the objectionable taste. My child (almost three years old) ate one tablet, grimaced and immediately reached for her water to clear her mouth. She refused to take any more so my husband and I are stuck taking them until they are gone. I think they taste gross too and can see why she she refuses to take them.

Almost perfect - I trust this brand but my kid still doesn't like the taste.

I know this is a great product, but the taste was definitely not some thing my child could do!

I buy this multivitamin for my son, especially during winter. And I see the real difference in his immunity while eating these vitamins. He becomes less susceptible to seasonal viruses. #sweepstakes

Excellent product!